Let’s get it out of the way: Referrals still reign supreme when it comes to getting new clients. In the 2025 edition of Greentarget and Zeughauser Group’s survey of decision-makers, “recommendations from sources you trust” is...more
In recap of a recent webinar with Katie Hollar Barnard and Lauren Michaud Knotts, Paul Ryplewski explores how marketers and content strategists can leverage analytics and reader data to improve content....more
Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more
With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways.
Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more
From taxes to torts, there’s considerable opportunity for law firms to serve the nation’s 33 million small businesses, a demographic with the potential to generate upwards of 420 million legal matters each year.
But this...more
11/16/2023
/ Business Development ,
Client Referrals ,
Content Strategy ,
Credibility ,
Due Diligence ,
Facebook ,
Instagram ,
Legal Representatives ,
LinkedIn ,
Performance Reviews ,
Small Business ,
Social Media ,
Training ,
Twitter
From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic.
Much of the legal press is concentrated on the...more
Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more