Hsu Untied interview with Derek Zaba, Partner at Sidley
Hsu Untied interview with Brian Wheeler, Partner at Foley
Hsu Untied interview with Ellisen Turner, Partner at Kirkland & Ellis
Louise Henkel of Hill Ward Henderson on Building a BD-Minded Firm for the Future - Passle's CMO Series EP165
Hsu Untied interview with Ryan Malloy, Partner at MoFo
Jeffrey Greenbaum of FKKS on Mastering Thought Leadership for Growth - EP1 CMO Series Rainmakers
Empowering and Guiding Professionals with Mentorship: Holland & Knight's 2025 National Mentoring Month Video
Stop stressing about the ROI of your thought leadership, OK?
Hsu Untied interview with James Huie, Partner at Wilson Sonsini
Sarah Mitchell of Stikeman Elliott on Selling Knowledge & What’s Ahead for Legal Marketing in 2025 and Beyond - Passle's CMO Series Podcast
You should be infusing your thought leadership with this
Hsu Untied interview with Kathi Vidal, Partner at Winston
Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162
Politics & Society: Should Law Firm Leaders Weigh In? - On Record PR
With thought leadership, size certainly matters, but not the way you might think
Troutman Pepper Locke - The Powerhouse Merger – The Consumer Finance Podcast
Brendan Delaney of BAL on Bringing Outside Experience into the Role of CMO - Passle's CMO Series Podcast EP161
Celebrating Mentorship's Powerful Impact on Professional and Personal Growth
Vetting a ghostwriter? Make sure they say they'll do this one thing.
The five ways that thought leadership is a talent magnet
2025 is a new year, but the same best practices apply—and that starts with EEAT. A strategic website design and dynamic SEO campaign for your law firm are your key to unlocking online success. But we hear from a lot of legal...more
With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more
An interview with Derek Zaba, Partner at Sidley by Richard Hsu...more
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more
You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not....more
In October 2024, the Pennsylvania Supreme Court adopted a series of amendments to the Rules of Professional Conduct for legal services communications. The new rule changes, which went into effect on November 14, 2024, are...more
Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more
An interview with Brian Wheeler, Partner at Foley by Richard Hsu...more
Marketing and BD teams sit at the intersection of client expectations and firm delivery – and the stakes have never been higher. According to BTI Consulting’s 2024 Client Service A-Team Report, only 35% of corporate counsel...more
An interview with Ellisen Turner, Partner at Kirkland & Ellis by Richard Hsu...more
Paul Ryplewski shares takeaways and insights from a recent conversation with Oliver Thoenen, Senior Communications Manager at Hinshaw and Culbertson, in an Office Hours Zoom session with JD Supra clients....more
Maybe your site feels like it’s stuck in a time warp, with a design that screams “2018 called and wants its hero image back.” Or perhaps you’ve noticed potential clients bouncing faster than you can say “hello?” Either way,...more
Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more sophisticated, the emphasis has...more
A recap of some of the most widely read updates, news, and commentary published on JD Supra during January, 2025....more
In today’s episode of the CMO Series Podcast, we explore how essential business development is for law firms to build lasting client relationships and how to build a BD-minded firm. Charles Cousins sits down with Louise...more
Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more
A recent conversation with a general counsel who voluntarily left his position reinforced the importance of why we all need to stay connected. In today’s fast-paced business environment, building and maintaining strong...more
Market Dynamics Are Changing In-House Relationships with Law Firms - A quiet revolution is taking place in outside counsel management: general counsel (GCs) are turning away from the traditional elite law firms — bastions...more
An interview with Ryan Malloy, Partner at MoFo by Richard Hsu...more
For the law firms that made headlines in 2024 by opening new offices, 2025 brings a new directive: filling these locations with profitable rainmakers. If you’re among the law firm leaders scouting talent in a new or growing...more
Welcome to the first episode of CMO Series Rainmakers, where we explore how the legal industry’s most influential leaders have leveraged thought leadership to build their brands, drive business growth, and strengthen client...more
The latest in Clinton Gary's 10-part series exploring the CREDO 10 principles of collaborative growth for law firm leaders....more
This National Mentoring Month, we are proud to highlight the inspiring stories of mentorship among our attorneys. Offering guidance and coaching to our younger professionals is crucial for their development and growth. For...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers shouldn't stress about the ROI of their thought leadership. + Learn more about Wayne Pollock:...more