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Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

How to Create an Editorial Calendar Your Law Firm Team Will Actually Use

by JD Supra Perspectives on

A educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a recording of a webinar presentation by Adrian Lurssen in which, in 59 minutes, he'll show...more

How to Set the Pace as a New BD Director - Market Leaders Podcast with Morgan Ribeiro, Waller Lansden Dortch and Davis LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Morgan Ribeiro, Chief Business Development Officer at Waller Lansden Dortch and Davis LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Morgan discuss: - How...more

Law Firm Marketing in 2018 - LMA Tech West Q&A with Ryan King

by JD Supra Perspectives on

Are we entering a golden age for legal marketing?...more

The Essence of Business Development for Lawyers

by JD Supra Perspectives on

To succeed at business development, you need five things....more

Resiliency and Law Firm Business Development: A Conversation with Paula Davis-Laack

by JD Supra Perspectives on

For those not excited about executing tactical business development responsibilities; networking; pitching on business without success, and generally taking time to grow your practice when you prefer to practice law– this...more

Senior Media Director Michael Bond Looks At “Making Marketing Plans That Work” In LMA Mid-Atlantic Newsletter

by Blattel Communications on

Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Make Marketing Plans That Work.” The piece considers how law firm...more

Three Ways Social Media Marketing Is Like Being An EDM DJ

by Adrian Dayton on

Hello! I’m Bill Boulden, Chief Technology Officer of Clearview Social. But something you might not know about me is that when I am not at my desk, slinging the “zeroes and ones”, I’m at the DJ booth on the “ones and twos”....more

Mark Zuckerberg Announces Major News Feed Changes

by Nancy Myrland on

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family....more

5 Ways to Make Your Tax Reform Alert the One People Read

by Adrian Dayton on

Last week I trained lawyers and accountants in five different cities on LinkedIn and blogging, and everywhere across the United States there was one opportunity on everybody’s chapped lips: tax reform. Everybody is talking...more

Lawyers: What Does 2018 Have To Do With A Grocery Store?

by Nancy Myrland on

Have you ever gone to the grocery store on an empty stomach, or when you’re tired? Did you wander aimlessly around the aisles, throwing all kinds of food in your cart that looked good at the moment? You might have started in...more

Labor Law 2017: Year in Review

by McGuireWoods LLP on

As a new administration took the reins for the first time in eight years, employers, employees, unions, labor lawyers and observers alike all wondered what to expect from President Donald J. Trump. Would he govern much like...more

The Associate Perspective on Law Firm Business Development: LeftFoot Q&A with Four Women Attorneys at Goodwin

by JD Supra Perspectives on

For our first episode of 2018 LeftFoot features four women associates from the Goodwin Private Equity and Mergers & Acquisitions business. We share their perspective on business development and taking on business development...more

The Sustainable 2018 Resolution for Lawyers: Better Business Development

by JD Supra Perspectives on

How to implement and sustain business development planning, all year long....more

What Lawyer Teams Can Learn About the Power of Collaboration from Rowing Crew

by JD Supra Perspectives on

Good things happen when people come together to achieve a common goal. ...more

LinkedIn as a Business Development Tool for Lawyers? Here Are Five Ways to Get Started

by JD Supra Perspectives on

How to build value from participation in the world’s largest online professional network? Here are five ways to get started....more

What can your firm learn from the 50 most read topics of 2017?

by Adrian Dayton on

Don’t spin your wheels in 2018, make this the year you dial in your content strategy. So how do you choose what to right about? Don’t just go with your gut, follow the data. What do your customers really care about? I always...more

Hsu Untied interview with Rick Climan, Partner at Hogan Lovells

My guest on Hsu Untied is Rick Climan, a Partner at Hogan Lovells and one of the leading M&A lawyers who has handled some of the most prominent and industry-changing acquisitions in the technology and life sciences sectors...more

Thinking outside the box for marketing

by Ary Rosenbaum on

When I was the Vice President of a synagogue, I ran an event a month to fundraise and/or to bring members together. My crowning achievement was having a standup comedy event hosted by Sal The Stockbroker Governale from The...more

Building a case for employee advocacy: a basic overview

by Adrian Dayton on

Marketing, in the broadest (unofficial) definition of the word, is the facet of a business that involves amplifying a message across a channel to reach a target audience. Employee advocacy is a relatively new form of...more

Top 3 Takeaways from Dayton’s Social Media Masterclass

by Adrian Dayton on

On December 12, 2017 Adrian Dayton hosted his first ever Social Media Master Class. This master class was aimed toward taking the top 10% of all social media users and turning them into elite social media users. It meant for...more

Client Journey Mapping: Evaluating & Enhancing Law Firm Client Value - LMA Podcast

The focus of the November/December 2017 issue of Strategies is on the concept of defining value. One of the themes explored in this issue is the fact that today, more and more law firms are looking for the right processes to...more

The JD Supra Top 50 - Popular Legal Topics in 2017

by JD Supra Perspectives on

A look at some of the most popular topics on JD Supra during all of 2017....more

Qualified Leads in Law Firm Business Development: Who, What, and Why They Should Be Your Best Friends in 2018

by ON24 on

A look at one of the best ways for business development managers and partners within your firm to identify and develop qualified leads....more

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