Since virtually every law firm in the country is pumping out massive amounts of written content about the COVID-19 crisis, it’s hard for any individual thought leader to stand out. In this episode, Jay and Tom share five tips...more
In this episode of the Thought Leadership Project, Jay Harrington addresses three questions you need to consider if you want to make an impact with your though-leadership content. By answering these questions, you’ll get a...more
Rob Montgomery is the founder of Robert H. Montgomery, III, Esquire, P.C., a leading boutique law firm focusing on counseling healthcare clients, particularly dentists and veterinarians, in a full range of business and legal...more
In this episode of the Thought Leadership Project, Jay and Tom focus on how to put the "leadership" back into "thought leadership." Indeed, thought leadership is not a solitary endeavor. For a law firm to spread its ideas...more
In this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon discuss their view of the seven most common mistakes that lawyers make when embarking on a thought-leadership marketing program, including ways...more
How to use LinkedIn not merely as a place to promote content, but rather as a testing ground to make your thought leadership better....more
Mike Mellor is the Director of Marketing and Business Development at Pryor Cashman. Mike shares his thoughts about the importance of building a niche practice that demonstrates one's industry expertise, and reinforcing that...more
What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon....more
On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier...more
Jay and Tom welcome Nat Slavin, a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel through client feedback. Their...more
Erik Meier is the Founder/CEO of the EAM Consulting Group and President of Sandler Training, a sales and management training company with locations in Troy, Lansing and Grand Rapids, Michigan. He shared with Jay and Tom his...more
John Trentacosta, a partner in the Detroit office of Foley & Lardner, joins Tom and Jay to discuss how content marketing and becoming a thought leader is critical to building a practice. John, who is one of the top automotive...more
Rich Bracken is the Director of Business Development at Minneapolis-headquartered law firm Fredrikson & Byron. He's also a thought leader and content creator in multiple domains, including podcasting, television, and on-stage...more
Spencer X Smith, founder of AmpliPhi Social Media Strategies, joins Jay Harrington and Tom Nixon to talk about how lawyers can find and leverage public speaking opportunities to build their brands and develop business. In...more
Adrian Lurssen is co-founder of JD Supra, a digital media company that enables professionals to greatly increase their visibility by sharing their expertise online. As the 28th employee to join Yahoo!, Adrian has a long...more
Roy Sexton is the Director of Marketing at Clark Hill, a firm that ranks #82 on the 2019 NLJ ranking of firms based on size. In this episode, Jay and Tom have a lively discussion with Roy about the effect that having a strong...more
In-house legal marketers play a critical role in helping lawyers become thought leaders.
In this episode of the Thought Leadership Project, Jay has a discussion with legal marketer-extraordinaire Stefanie Marrone. With...more
On this episode of The Thought Leadership Project podcast, Jay Harrington has a conversation with Scott Becker. Scott is a graduate of Harvard Law School, is the founder and publisher of Becker's Hospital Review, and is a...more
Want to become a thought leader? Consider starting a podcast. It’s not as hard as you may think....more
Jay Harrington with a sharp reminder of why sharing insights and expertise online is a smart business development move for lawyers....more
Content marketing is an incredibly powerful tool for your law firm, but to get the most out of it, it's critical to have a documented strategy in place....more
Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more
Writing content for legal marketing requires balancing and integrating all three rhetorical appeals: ethos, pathos, and logos. Jay Harrington explains....more
In the competitive world in which lawyers compete, the best form of legal marketing is positioning oneself as the undeniable expert. Here's how to do it....more
Video offers big opportunities for law firms looking to make an impact in the mobile-first, digital-first world in which they’re competing. Here's how....more