Tonia Sayour in the Spotlight
Wolf Greenfield’s 2024 Summer Associates
Hsu Untied interview with Michael Gerstenzang, Managing Partner at Cleary Gottlieb
CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development
Hsu Untied interview with Ali Alemozafar, Partner at Wilson Sonsini
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
These 27 words are the worst legal content marketing advice you'll ever hear
Hsu Untied interview with Phil Richter, Partner at Fried Frank
Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast
Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard
Leyes y Leyendas: 7 Juicios que cambiaron la historia
Hsu Untied interview with Chad Shear, Partner at Cooley
Alessandria San Roman Shares Her Cuban-American Journey and Its Influence on Her Legal Career
Hsu Untied interview with Dean Fealk, Partner at DLA Piper
Hsu Untied interview with John Wayne Horton, Partner at Lowenstein Sandler
Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest Sian Story
Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast
Hsu Untied interview with Casey McCracken, Partner at Gibson Dunn
Five rules for building trust with the audience so you can build a following
In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam Dobinson was joined on stage by Kelly Harbour, Chief Business Development Officer at...more
An interview with Ali Alemozafar, Partner at Wilson Sonsini by Richard Hsu...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just...more
Prioritizing search engine optimization (SEO) to increase online visibility and attract new clients is more important than ever for law firms. However, with ever-changing algorithms, evolving best practices, and competition...more
Good work, smart folks. A quick recap of some of the most widely read news, updates, analysis published on JD Supra during September, 2024....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard. Those words were: "Try not to sweat the...more
In today’s competitive legal market, mid-size law firms face unique challenges and opportunities when it comes to business development. Unlike larger firms, mid-size practices must balance personalized service with the...more
An interview with Phil Richter, Partner at Fried Frank by Richard Hsu...more
In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral partners often choose firms based on reputation, expertise, and visibility. LinkedIn, as the...more
I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.) But if you want a smart brand for your law firm, it may be time to hang up your cape....more
This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more
In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more
In this episode of the Market Leaders Podcast, host David Ackert sits down with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren, to explore the pervasive issue of siloing within law firms and how to overcome...more
A majority of attorneys and law firm leaders say business development is set to get tougher, according to a survey by BTI Consulting. Yet many of these firms are making it harder on themselves: The Legal Marketing Association...more
En este episodio de "A Lo Legal En Par Minutos", nuestro socio Edwin Cortés recibe al invitado Víctor Cabezas, autor de Leyes y leyendas: Siete juicios que cambiaron la historia. El Sr. Cabezas habla sobre su fascinación por...more
This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter century. Jason Lisi, our CEO...more
An interview with Chad Shear, Partner at Cooley by Richard Hsu...more
Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more
With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools...more
In the legal industry, a well-designed logo is more than just a visual mark; it’s a vital element of a law firm’s brand identity. A thoughtfully crafted logo conveys professionalism, trustworthiness, and gravitas....more
From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more
Holland & Knight's Diversity Council and Hispanic Affinity Group are proud to celebrate Hispanic Heritage Month and pay tribute to the generations of Hispanics who have enriched America's history and continue to play a role...more
Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting...more
An interview with Dean Fealk, Partner at DLA Piper by Richard Hsu...more
How strong is your virtual handshake? Your firm’s welcome email is basically your virtual handshake, so let’s make sure it’s rock solid. Welcome Emails 101: Say it simply, set their expectations, and add value. Most...more