A Season of Gratitude: Part 2 - CMO Series Podcast Thanksgiving Special
Hsu Untied interview with Kristin Havranek, Partner at Goodwin
Celebrating Gratitude: Part 1 - CMO Series Podcast Thanksgiving Special
A Marketing Minute with NP Strategy | Crafting Your Social Media Playbook: Key Strategies to Stay Ahead
Your thought leadership should talk to the clients you have today—and the ones you want tomorrow
Hsu Untied interview with Eva Yin, Partner at Wilson Sonsini
Privacy pros: Why Collaborate with Sales & Marketing and How to Do It Well
Veterans Day Tribute
Hsu Untied interview with Joanna Hubberts, Partner at Cooley
Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO - Passle's CMO Series Podcast EP159
Hsu Untied interview with Victoria Smith, Partner at Squire Patton Boggs
CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence
Podcast - Staying Compliant When Sharing Employees or Services
Hsu Untied interview with Nicole Cadman, Partner at Freshfields
Hsu Untied interview with Andrew Skale, Partner at Mintz Levin
You should consider this four-part framework for using AI in your content creation process
Hsu Untied interview with Christine Woodin, Partner at Hueston Hennigan
Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
Hsu Untied interview with Chris Bowley, Principal at Fish & Richardson
The State of Generative AI in Law Firm Marketing: On Record PR
Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying...more
In this special episode, we’re joined by a group of incredible leaders from the legal marketing industry who reflect on the mentors and pivotal figures that have influenced their careers. They share their experiences,...more
Growing beyond a single practice area is an admirable goal, but instant gratification? Unrealistic. It happens often—we work with law firms who rank well in one area of law, and they decide they want to rank for another. We...more
As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it means figuring out how to...more
When it comes to sales at law firms, simpler is better, largely because the owners of these unique businesses place the highest priority on their legal work and have limited time to learn and do sales work....more
Many banks and credit unions are well-aware that they are the targets of an industry of plaintiff’s law firms. For over a decade, plaintiff’s class action law firms have been targeting financial institutions that impose...more
If you know one thing about me, it’s that I love to talk about the state of the legal industry. We may love to joke about lawyers’ reluctance to change, but truthfully, the industry is no stranger to evolution. And as we...more
An interview with Kristin Havranek, Partner at Goodwin by Richard Hsu...more
Many law firms market their businesses through radio advertisements. However, with the advent of Sirius XM, streaming, and podcasting, it is worth asking whether radio ads are still worth it. Not long ago, most listened to AM...more
In this special Thanksgiving edition of the CMO Series Podcast, we bring together an inspiring group of legal marketing professionals to reflect on the people and experiences that have shaped their careers. From the mentors...more
For PR professionals, monitoring trends isn’t just a strategic advantage; it’s essential to maintaining relevance and effectively engaging audiences. NP Strategy Specialist Maryanne Grinnell shares how to leverage social...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers' thought leadership content should speak to the clients and referral sources they have today—and the ones they...more
LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of...more
An interview with Eva Yin, Partner at Wilson Sonsini by Richard Hsu...more
Everyone knows the privacy team and sales and marketing teams are natural opponents. For sales and marketing, the more you know about your prospects, the better. For privacy, the less data you need to handle, the better....more
An Hsu Untied interview with Joanna Hubberts, Partner at Cooley by Richard Hsu...more
Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s episode of the Passle CMO Series Podcast, Will Eke welcomes Halina Kochanowicz, Chief...more
Curious to know what's on the minds of legal marketing leaders as we head into 2025? Consider these key takeaways from the Bay Area Legal Marketing Association panel discussion "2025 Legal Marketing Trends, Opportunities,...more
An interview with Victoria Smith, Partner at Squire Patton Boggs by Richard Hsu...more
Brand loyalty is the ultimate goal for any business—and law firms are no exception. It’s not just about keeping clients; it’s about turning them into advocates who recommend your firm to others and return whenever they need...more
If you want to build a following through your thought leadership content, you need to respect the people consuming that content. Here are five ways you’re doing the opposite. Building an audience by publishing thought...more
This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie Bowkett, CMO at Bird & Bird, for an insightful conversation about the firm's remarkable...more
Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement. The “Rule of 7” is a classic marketing principle that...more
In this episode of "Are We All Clear? Facilitating Security Clearances," host Molly O'Casey discusses how cleared companies follow guidelines and compliance when sharing employees or services with International Trade attorney...more
Redesigning your law firm’s website is a high-stakes project that will either elevate your brand or hurt your reputation. You know that a site should attract clients, rank well on Google and reflect your expertise. But did...more