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Firm Marketing Civil Remedies

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Copo Strategies + Law Firm Editorial Service

Add “Misconceptions” Articles to Your Thought Leadership Arsenal

Articles discussing misconceptions that people or organizations have about the law or legal issues build your authority in their eyes. Here’s how to write one. If I had to bet on the single genre of thought leadership...more

JD Supra Perspectives

AI, Agents & Automation for Attorney Authors: Using AI without sacrificing authenticity

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Laura Gutierrez shares ideas for incorporating AI into your thought leadership process. ...more

Passle

Roanne Neuwirth on What Separates a Market Position from a Service List - Passle's CMO Series Podcast EP203

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In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator and how do firms truly stand out? On today's episode of the CMO Series Podcast, Alex...more

9Sail

The AI Visibility Report Am Law 200 Marketing Leaders Should Be Demanding From Their Agencies

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If you are the CMO or marketing director of an Am Law 200 firm, you have almost certainly sat in a meeting in the last six months where someone asked, “Are we showing up in AI??” and you have almost certainly looked down at a...more

JD Supra Perspectives

From Data to Deals: Packaging Content Intelligence for Lawyer Action (Part 3)

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How to package content intelligence into actionable steps for your lawyers....more

EDRM - Electronic Discovery Reference Model

AI is Becoming an Advisor, and It is Rewriting How Buyers Find You

A general counsel facing a bet-the-company problem no longer types keywords into a search box. She opens a chatbot, describes the situation, and asks what to do, and the reply already reads like a shortlist....more

LawVision

Ten Traits of Highly Successful Rainmakers

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Rainmaking is not magic — it’s a discipline. While some individuals seem naturally gifted at bringing in business, the truth is that rainmakers cultivate specific habits, behaviors, and mindsets that consistently produce...more

9Sail

[Webinar] The Brand Moat Broke. Takeaways From 9Sail’s 2026 Digital Visibility Index - June 17th, 1:00 pm - 2:00 pm ET

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When 9Sail launched the Digital Visibility Index in 2025, the hypothesis was straightforward: Am Law revenue rank no longer predicts how visible a firm is in modern search. The 2026 data makes it definitive. In this...more

Holland & Knight LLP

Podcast - Soul of the City: How Ward 8 Built Washington, D.C.'s, Newest BID

Holland & Knight LLP on

A successful business improvement district (BID) requires more than a strong vision; it needs the right mix of market conditions, political support and community trust. Land use attorney Kyrus Freeman and Soul of the City BID...more

9Sail

What Is AI Telling Clients About Your Attorneys?

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When a general counsel asks ChatGPT, “Which attorneys handle cross-border M&A disputes in New York?,” AI systems return a shortlist. That shortlist is a synthesis of every topic the model has come to associate with each...more

Furia Rubel Communications, Inc.

Chambers and Partners Is Basically a Board Game: Are You Playing to Win?

For many law firm marketing departments, Chambers and Partners rankings can feel intimidating, frustrating, and at times, completely overwhelming. There are deadlines. Spreadsheets. Matter lists. Reference wrangling....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read updates, news, and analysis published on JD Supra during May, 2026....more

Copo Strategies + Law Firm Editorial Service

Algorithm, shmalgorithm: Social media followers still matter today

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why the chatter about social media followers not mattering anymore is wrong, especially for professional services...more

Passle

Clare Quinn-Waters of Edwin Coe on Building a Growth Function from Scratch - Passle's CMO Series Podcast EP202

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Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get right. It means bringing in new people, shaping roles that have never existed before, and...more

Poston Communications

“Cross-Selling From the Inside Out: A Practical Playbook for Lawyers,” The National Law Review

Poston Communications on

How to turn internal relationships, hot-topic intelligence and industry group access into a steady pipeline of new client work – without ever feeling like a salesperson. Originally Published in The National Law Review -...more

Poston Communications

Content: Optimizing Legal Content for AI-Powered Search

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Law firm websites are being evaluated differently than they were even a year ago. The shift is not just about how people search, but how answers are delivered. Increasingly, potential clients are not browsing – they are...more

Poston Communications

Content: Turning Legal Experience into Website Content That Drives Business Development

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A law firm’s website is its most durable business development asset. Yet for many firms, it remains underleveraged because of how content is structured, written and deployed. The opportunity is straightforward: The matters a...more

Legal Internet Solutions Inc.

LinkedIn for Lawyers in 2026: 10 Easy Wins Attorneys Still Overlook

May 20, 2026 | Blog For years, many lawyers treated LinkedIn like a digital résumé. Set up a profile, collect a few connections, post a firm announcement once every few months, and move on. That “set it and forget it”...more

JD Supra Perspectives

What to Measure When You Can’t Measure Business Development ROI

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Katherine Wilson shares what to measure when you can't measure BD ROI....more

LawVision

A Modest Proposal for Targeting Discipline

LawVision on

Shortly after arriving at a new sales job at an AmLaw 100 firm known for white collar litigation and an emerging-technology practice, an acquaintance was swamped with requests for help. A Boston litigator had a lead on a...more

JD Supra Perspectives

Why Memory Matters for Law Firms

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Firms have the expertise, but lack retrieval speed and accuracy. Mike Mellor on memory as revenue infrastructure. ...more

Holland & Knight LLP

Podcast - Building and Scaling a Business Through Leadership, Adaptation and Delegation

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What does it take to scale a founder-led business without losing focus, culture or momentum? In this episode of "The Innovation Imperative," Patrick Driscoll is joined by Partner Cliff DeGroot and Allie Persitz, an...more

Copo Strategies + Law Firm Editorial Service

These are the six reasons you/your firm should STILL regularly produce bylined articles in 2026

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought...more

Society54

Monetizing Human Value: The New Competitive Advantage for Law Firms

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The legal profession has spent decades monetizing time, process, and technical execution. But as artificial intelligence rapidly transforms how legal work is performed, law firms are entering a new era, one where the most...more

IR Global

Why Advisory Doesn’t Turn Into Revenue

IR Global on

At some point, a frustrated discussion about “advisory work” arises with nearly all of the firms Panalitix works with....more

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