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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
9Sail

AI Search Optimization for IP Law Firms: Why Traditional SEO Won’t Be Enough in 2026

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If your intellectual property firm isn’t optimized for modern AI search platforms, you’re missing critical opportunities during key moments of the client decision journey....more

Copo Strategies + Law Firm Editorial Service

The dirty little secret reason why more attorneys don’t produce thought leadership

Some attorneys might be embarrassed by why they can’t or won’t produce thought leadership. It’s up to their marketing and business development colleagues to help them build their authority despite this shortcoming....more

Arnall Golden Gregory LLP

AGG Talks: Government Insight for Life Sciences Leaders | How Medicare Regulations Could Affect Access to Gender-Affirming Care:...

In this episode, AGG Life Sciences co-chair Alan Minsk and Healthcare partner Andrew Tsui examine how the Centers for Medicare & Medicaid Services ("CMS") may apply the Medicare Conditions of Participation ("COPs") to...more

The Market Leaders Podcast

The Short List: Authentic Relationships, Real Growth, and the Journey Behind the Book

In this special episode of the Market Leaders Podcast, Jackie Kappas interviews David Ackert—author of The Short List and co-founder and CEO of PipelinePlus—for an honest conversation about authenticity, connection, and the...more

Great Jakes Marketing

AI Visibility and Attorney Bios: Why highly focused lawyer bios win in the age of ChatGPT

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AI doesn’t reward generalists. Robert and Dion Algeri from Great Jakes show how narrow positioning and topical authority dramatically increase an attorney’s visibility in AI-generated answers....more

Legal Internet Solutions Inc.

Why Frankenstein-ing Your Website Is Scary

At LISI, we’ve written a lot about budgeting for digital marketing, websites, social media support, and SEO because we know – from our decades of in-house legal marketing experience – how difficult it can be to get budget...more

Good2bSocial

LinkedIn’s New Generative-AI Policy: What Lawyers Need to Know

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LinkedIn’s updated generative AI policy has prompted plenty of questions, and for good reason. As of November 3, 2025, the popular social media network began using certain member data to train the generative-AI models that...more

LawVision

Keys to Success for Practice Group Leaders

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“A law firm’s success is the sum of its practice groups’ successes.” In modern law firms, practice group leaders (PGLs) hold one of the most pivotal, and often least clearly defined, roles. They sit at the intersection of...more

Passle

Connor Kinnear on Cross-Selling: The Missed Opportunity in Professional Services Marketing - Passle's CMO Series Podcast

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Most law firm CMOs agree that cross-selling is the fastest and most cost-effective way to grow law firm revenue. Yet, our latest research shows that 84% of law firms are missing out on these opportunities. The biggest...more

Holland & Knight LLP

2025 Veterans Day Tribute

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Holland & Knight salutes all who have served in the United States military, including our own team members. This year, we spotlight more than 100 professionals who stand with veterans and their families through pro bono...more

9Sail

Is Your Slow Website Costing You AI-Generated Client Referrals?

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Picture this: It’s Tuesday afternoon, and somewhere in your city, a potential client is sitting on their couch with a problem your law firm is perfectly positioned to solve....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The LinkedIn Sales Pitch That Misses the Point

I love networking on LinkedIn. Some of the best connections I’ve made in this business, people I actually trust and respect, started with a simple connection request. The platform is an incredible tool for building...more

JD Supra Perspectives

Is Your Firm Ready for a BD Coaching Program?

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In this Q&A, Jennifer Shankleton speaks with Holly Barocio to explore how firms can strategically evaluate and implement BD coaching programs....more

JD Supra Perspectives

Business Development is Relationship Development - So Much to Say Podcast

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Business development works best when it’s rooted in real human connection. Megan Senese and Jennifer Ramsey talk about reframing BD as relationship development in ways that feel natural, not performative. In this episode of...more

The Market Leaders Podcast

How to Build a Systematic Business Development Process That Actually Works

Business development isn’t magic—it’s a repeatable system. David Ackert shares how firms can scale beyond rainmaker dependency by systematizing BD....more

Braumiller Law Group, PLLC

Hot Topics in International Trade: A Christmas Tariff Message for US Kids

70%-80% of toys are manufactured in China. US Kids, beware, Santa's sack as a result, may be a little lighter this year....more

Copo Strategies + Law Firm Editorial Service

Maybe you should consider a business-development-led thought leadership strategy?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why law firms should consider a thought leadership strategy driven by business development considerations instead of...more

Legal Internet Solutions Inc.

Keep the Website Design You Love, Get the Functionality You Need

Many law firms are happy with the way their website looks, but frustrated with how it functions. The culprit is often the platform itself. Proprietary content management systems (CMS) can feel polished on the surface, but...more

Good2bSocial

The Anatomy of a High-Converting LinkedIn Ad: Copywriting Tips for Law Firms

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Right now, countless professionals are scrolling through LinkedIn, including in-house counsel, CEOs, and other key decision-makers. Many of them need your law firm. The question is whether they’ll stop scrolling when they see...more

Passle

Charlotte Watt of Brabners on Moving the Needle in Law Firm Business Development - Passle's CMO Series EP185

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Making an impact in business development isn’t about following a script; it’s about finding what works, what doesn’t, and where you can really move the needle. Through the power of listening and successful automation...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read news, insights, and analysis published on JD Supra during October, 2025....more

Blattel Communications

A Storyteller’s Perspective: Reflections from the 2025 CREW Network Convention

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Earlier this month, I had the opportunity to attend the 2025 CREW Network Convention in Austin, Tex. The event brought together professionals from across the commercial real estate industry, including leaders, innovators, and...more

Legal Internet Solutions Inc.

How Long Does it Take to Build a New Law Firm Website?

It depends. I know. I know. You know this. The answer is actually 9-12 months. Seriously, that’s the answer! This isn’t like an online recipe where you need to scroll past the author’s favorite banana story before you...more

Legal Internet Solutions Inc.

How to Get Buy-In for a Law Firm Website Redesign Budget — So You Can Start in 2026

If you’re a legal marketer looking to overhaul your law firm’s website, now is the moment to act. You need to secure buy-in during this budget cycle so that work can begin in 2026....more

JD Supra Perspectives

Why “CMO+” Should Be Embraced by the Legal Industry

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The legal industry is evolving, and marketing must evolve with it. Amy Hanan explores how fractional CMO partnerships can help law firms and legal tech companies turn marketing into a true growth engine....more

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