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Firm Marketing Labor & Employment

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Furia Rubel Communications, Inc.

Chambers and Partners Is Basically a Board Game: Are You Playing to Win?

For many law firm marketing departments, Chambers and Partners rankings can feel intimidating, frustrating, and at times, completely overwhelming. There are deadlines. Spreadsheets. Matter lists. Reference wrangling....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read updates, news, and analysis published on JD Supra during May, 2026....more

Copo Strategies + Law Firm Editorial Service

Algorithm, shmalgorithm: Social media followers still matter today

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why the chatter about social media followers not mattering anymore is wrong, especially for professional services...more

Passle

Clare Quinn-Waters of Edwin Coe on Building a Growth Function from Scratch - Passle's CMO Series Podcast EP202

Passle on

Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get right. It means bringing in new people, shaping roles that have never existed before, and...more

Poston Communications

“Cross-Selling From the Inside Out: A Practical Playbook for Lawyers,” The National Law Review

Poston Communications on

How to turn internal relationships, hot-topic intelligence and industry group access into a steady pipeline of new client work – without ever feeling like a salesperson. Originally Published in The National Law Review -...more

Poston Communications

Content: Optimizing Legal Content for AI-Powered Search

Poston Communications on

Law firm websites are being evaluated differently than they were even a year ago. The shift is not just about how people search, but how answers are delivered. Increasingly, potential clients are not browsing – they are...more

Poston Communications

Content: Turning Legal Experience into Website Content That Drives Business Development

Poston Communications on

A law firm’s website is its most durable business development asset. Yet for many firms, it remains underleveraged because of how content is structured, written and deployed. The opportunity is straightforward: The matters a...more

Legal Internet Solutions Inc.

LinkedIn for Lawyers in 2026: 10 Easy Wins Attorneys Still Overlook

May 20, 2026 | Blog For years, many lawyers treated LinkedIn like a digital résumé. Set up a profile, collect a few connections, post a firm announcement once every few months, and move on. That “set it and forget it”...more

JD Supra Perspectives

What to Measure When You Can’t Measure Business Development ROI

JD Supra Perspectives on

Katherine Wilson shares what to measure when you can't measure BD ROI....more

LawVision

A Modest Proposal for Targeting Discipline

LawVision on

Shortly after arriving at a new sales job at an AmLaw 100 firm known for white collar litigation and an emerging-technology practice, an acquaintance was swamped with requests for help. A Boston litigator had a lead on a...more

JD Supra Perspectives

Why Memory Matters for Law Firms

JD Supra Perspectives on

Firms have the expertise, but lack retrieval speed and accuracy. Mike Mellor on memory as revenue infrastructure. ...more

Holland & Knight LLP

Podcast - Building and Scaling a Business Through Leadership, Adaptation and Delegation

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What does it take to scale a founder-led business without losing focus, culture or momentum? In this episode of "The Innovation Imperative," Patrick Driscoll is joined by Partner Cliff DeGroot and Allie Persitz, an...more

Copo Strategies + Law Firm Editorial Service

These are the six reasons you/your firm should STILL regularly produce bylined articles in 2026

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought...more

Society54

Monetizing Human Value: The New Competitive Advantage for Law Firms

Society54 on

The legal profession has spent decades monetizing time, process, and technical execution. But as artificial intelligence rapidly transforms how legal work is performed, law firms are entering a new era, one where the most...more

IR Global

Why Advisory Doesn’t Turn Into Revenue

IR Global on

At some point, a frustrated discussion about “advisory work” arises with nearly all of the firms Panalitix works with....more

Passle

Mikkel Keller Stubkjæ and Rebecca Blaw on The Newsroom Model: How to Turn Your Website into Your Best BD Tool - Passle's CMO...

Passle on

Every law firm is trying to solve the same challenge of making their firm's expertise easier to find, easier to share, and work harder commercially. Reed Smith tackled this with a complete rebuild of its digital platform...more

9Sail

How to Track AI Citations of Your Law Firm’s Practice Pages

9Sail on

If your firm is investing in generative engine optimization, there’s a question your current reporting almost certainly can’t answer: are AI platforms actually reading and citing your practice pages?...more

Furia Rubel Communications, Inc.

AI, Value, and the Hard Conversations Law Firms Can’t Avoid: On Record PR

Eric Dodson Greenberg, Executive Vice President, General Counsel, and Corporate Secretary of Cox Media Group, joins Jennifer Simpson Carr and Maria Aronson for a conversation about AI, value, client relationships, and the...more

Holland & Knight LLP

Podcast - U.S. Real Estate Tax Planning for Global Families

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Tax structure at acquisition can determine whether a global family's U.S. real estate investment preserves value or creates avoidable exposure for years to come. Real Estate attorney Shawn Amuial joins Private Wealth Services...more

JD Supra Perspectives

How to Have a Client-Centric Approach When You Don’t 'Own' the Client Relationship

JD Supra Perspectives on

In a firm where client-centricity is everyone's job, clients don't just get great advice; they get it faster, with less friction, and in a form that's easier to act on. That's the real differentiator. And that's what earns...more

9Sail

Google’s AI Optimization Guide Just Killed Half the AI Optimization Vendor Pitch Deck. Here’s What Law Firms Should Actually...

9Sail on

On May 15, 2026, Google published its first official guide to optimizing websites for AI Overviews and AI Mode. The most useful section is everything it tells site owners not to do....more

Copo Strategies + Law Firm Editorial Service

Seven Ways Consistently Writing Thought Leadership Can Make You a Better Attorney

When you consistently produce thought leadership, you strengthen the mental muscles that will make you a better attorney and communicator. Writing more thought leadership can make you a better attorney....more

Stange Law Firm, PC

Why empathy and responsiveness matter in law firm client communication

Stange Law Firm, PC on

Clients Want to Feel Heard - One of the most common frustrations clients have with lawyers and legal professionals is feeling ignored. Clients often send emails, texts, or portal messages to their lawyer during...more

Jaburg Wilk

Say What You Mean: Don’t Presume Anyone Knows Your Intention

Jaburg Wilk on

Never assume the person you’re speaking with already understands what you want from the conversation or relationship. Dropping a hint or sending a vague email is indirect and unlikely to help you get what you’re looking for....more

McGuireWoods Consulting

“Building the Dragon:” Making Your Time Work for You In Between Legislative Session

Uniquely, Texas legislative sessions are 140 days every other year. It is crucial that organizations utilize this interim period. Cultivating familiarity with legislators, creating a game plan and “building the dragon” are...more

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