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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Decipher Investigative Intelligence

Nine Actions Smart Law Firms Take in Q4

The fourth quarter presents law firm leaders with a critical period for addressing strategic planning, financial management, and compensation adjustments. However, firms that extend their focus beyond immediate financial...more

Good2bSocial

How to Improve the Discoverability of your Law Firm’s Podcast

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Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your...more

JD Supra Perspectives

The Why and ROI of Thought Leadership: Insights from the Edelman-LinkedIn Survey

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Rebecca Hnatowski shares content marketing insights and takeaways for lawyers from the recent Edelman-LinkedIn Thought Leadership Impact Report....more

JD Supra Perspectives

The Six Stages of AI Transformation in Law Firms

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There’s a lot of talk of artificial intelligence “disrupting” the legal industry. What exactly does that mean? And what shape should firms expect this disruption journey to take?...more

Decipher Investigative Intelligence

Good Turnover or Bad Turnover? Four Ways to Analyze Your Firm

The average turnover for AmLaw 200 firms is 26.3 percent, according to analysis by Decipher Investigative Intelligence – so simply put, for every four lawyers at your firm, one will swap out every year. “Turnover” can be a...more

Parker Poe Adams & Bernstein LLP

Will Your Business's Marketing Tools Subject You to Third-Party Data Sharing Litigation?

It is challenging for businesses to maintain their competitive marketing edge while simultaneously reacting to ever-changing regulations on consumer data collection, usage, and sharing....more

Good2bSocial

Why Bluesky Could Be a Game-Changer for Law Firm Marketing

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Law firms are always looking for new ways to connect with potential clients and grow their online presence. That’s where Bluesky comes in—a decentralized social network that’s gaining popularity among publishers, developers,...more

Passle

Erika Galarneau of Cades Schutte on Bringing Local Culture into Your Firm's Marketing - Passle's CMO Series EP160

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Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and marketing. In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to sit...more

Nelson Mullins Riley & Scarborough LLP

Strategic Hiring Meets Interview Preparation

Acquiring the right talent is critical to a firm’s growth. Strategic hiring decisions ensure that firms stay ahead of industry trends, expand into new practice areas, and maintain a competitive edge. By hiring laterals with...more

Good2bSocial

Year-Round SEO Strategies Every Law Firm Should Follow

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SEO is a continuous process, not a one-time effort. If you’re aiming to remain competitive and visible in search results for your firm, it’s crucial to maintain a consistent SEO strategy throughout the year. Instead of just...more

Holland & Knight LLP

Podcast - The Witness Outline

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In this episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small discusses the best practices for organizing a trial and questioning witnesses. He highlights that no one approach is the same and...more

Copo Strategies + Law Firm Editorial Service

Want to outflank your competitors? This is the two-part series you should be publishing in December.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Good work, smart folks: a look at some of the most widely read news, updates, and analysis published on JD Supra during November, 2024....more

Passle

Growth & Gratitude: Part 3 - Passle CMO Series Podcast Thanksgiving Special

Passle on

In this special Thanksgiving edition of the CMO Series Podcast, we take a moment to reflect on the incredible mentors and leaders who have shaped the careers of some of the brightest minds in legal marketing. Our amazing...more

Omnizant

Minimizing Decision Paralysis in the Attorney Selection Process

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Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying...more

Passle

A Season of Gratitude: Part 2 - CMO Series Podcast Thanksgiving Special

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In this special episode, we’re joined by a group of incredible leaders from the legal marketing industry who reflect on the mentors and pivotal figures that have influenced their careers. They share their experiences,...more

Omnizant

Changing Your Focus to a Different Area of Law

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Growing beyond a single practice area is an admirable goal, but instant gratification? Unrealistic. It happens often—we work with law firms who rank well in one area of law, and they decide they want to rank for another. We...more

Good2bSocial

How to Craft a Marketing Automation Strategy for Your Law Firm

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As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it means figuring out how to...more

LawVision

Back to Basics in Law Firm Sales

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When it comes to sales at law firms, simpler is better, largely because the owners of these unique businesses place the highest priority on their legal work and have limited time to learn and do sales work....more

Winthrop & Weinstine, P.A.

Is Your Bank A Target?

Many banks and credit unions are well-aware that they are the targets of an industry of plaintiff’s law firms. For over a decade, plaintiff’s class action law firms have been targeting financial institutions that impose...more

International Lawyers Network

State of the US Legal Industry: As We Head into 2025, What Comes Next?

If you know one thing about me, it’s that I love to talk about the state of the legal industry. We may love to joke about lawyers’ reluctance to change, but truthfully, the industry is no stranger to evolution. And as we...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Kristin Havranek, Partner at Goodwin

An interview with Kristin Havranek, Partner at Goodwin by Richard Hsu...more

Stange Law Firm, PC

Are radio ads still worth it?

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Many law firms market their businesses through radio advertisements. However, with the advent of Sirius XM, streaming, and podcasting, it is worth asking whether radio ads are still worth it. Not long ago, most listened to AM...more

Passle

Celebrating Gratitude: Part 1 - CMO Series Podcast Thanksgiving Special

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In this special Thanksgiving edition of the CMO Series Podcast, we bring together an inspiring group of legal marketing professionals to reflect on the people and experiences that have shaped their careers. From the mentors...more

Maynard Nexsen

A Marketing Minute with NP Strategy | Crafting Your Social Media Playbook: Key Strategies to Stay Ahead

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For PR professionals, monitoring trends isn’t just a strategic advantage; it’s essential to maintaining relevance and effectively engaging audiences. NP Strategy Specialist Maryanne Grinnell shares how to leverage social...more

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