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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
9Sail

What Marketing Attribution Should Look Like for Law Firms

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Most law firm marketing leaders already know their tracking is incomplete. The question is usually where to start, and the answer keeps getting deferred because the options feel either too simple to matter or too complex to...more

JD Supra Perspectives

[Report] Trust, Relevance, & AI in 2026 – What GC Want from Law Firm Thought Leadership

JD Supra Perspectives on

JD Supra and LIMELIGHT present findings from a survey of corporate counsel and business leaders on how they discover, evaluate, and act on law firm thought leadership. The report offers practical, data-backed guidance on...more

Furia Rubel Communications, Inc.

From Information to Experience: How Law Firms Can Deliver Real Value in a Saturated Content Market - On Record PR

As law firms produce more content than ever, audiences are becoming more selective with their time. In this episode, International Faculty member Valerie Madamba joins Jennifer Simpson Carr to discuss the shift from...more

9Sail

How to Vet a Legal PR Agency for Authority Links: Questions, KPIs, and Red Flags

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Too many law firm CMOs have been through a version of the same experience: they hired an agency that listed “link building” as a core service, received monthly reports showing links acquired, and discovered months later that...more

Lowenstein Sandler LLP

Celebrating 50 Episodes of Real Talk

Lowenstein Sandler LLP on

In this special 50th episode of The Women’s Initiative Network: Real Talk, original hosts Nicole Fulfree, Megan Monson, and Rachel Moseson Dikovics are joined by Amanda K. Cipriano to reflect on the podcast’s evolution. From...more

Copo Strategies + Law Firm Editorial Service

Four Reasons Why— Besides Billable Hours — Attorneys Shouldn’t Write Their Own Thought Leadership

Just because attorneys have traditionally written their own thought leadership doesn’t mean they should have — or that they were qualified to do so. They shouldn’t — and most of them aren’t. Throughout history, there are...more

JD Supra Perspectives

Integrating Processes for Seamless Interdepartmental Collaboration

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For a law firm to remain competitive, responsive, and resilient, administrative departments must function as a cohesive unit. Nathalie Daum O'Brien and Tom Helm explain why and how....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Good work, smart folks – a look at some of the most widely read updates, analysis, and commentary published on JD Supra during March, 2026....more

Copo Strategies + Law Firm Editorial Service

Thought leadership is about relevance, not just knowledge and wisdom

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is as much about showing that you and your guidance are relevant as it is about showing off your...more

Passle

Tricia Weener of Linklaters on The Reality of Building High-Performing Teams - Passle's CMO Series Podcast EP197

Passle on

High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance doesn’t happen by accident, it’s built, shaped and led. In the latest CMO Series...more

Firesign | Enlightened Legal Marketing

Are Your Law Firm Practice Group Pages AI-Friendly?

Just as the rise of generative AI tools has given new relevance to awards and rankings, there’s another facet of legal communications drawing attention from the LLMs: practice group pages....more

9Sail

AI Search Summaries: What Am Law 100 Firms Got Wrong About Content — and What It’s Costing Them Now

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For years, the conventional wisdom at large law firms was that content didn’t move the needle. Partners wrote legal alerts when something happened. Practice pages have been actively stripped back because “no one is even...more

The Modern Firm

How AI is Changing Where Clients Find Lawyers

The Modern Firm on

Imagine someone with a legal question, perhaps a young woman who has finally made the decision to file for divorce. On a quiet evening while her spouse is out of the house, she opens her laptop and begins her search for a...more

JD Supra Perspectives

AI Visibility for Law Firms: The PR + Website Framework

JD Supra Perspectives on

AI visibility isn't built by PR or your website alone. It's built when both reinforce the same expertise, in the same language, pointed at the same people....more

JD Supra Perspectives

From Data to Deals: How to Connect Data Points into Actionable Patterns (Part 2)

JD Supra Perspectives on

A single data point rarely justifies action, but patterns do. Part 2 of Laura Gutierrez's series on interpreting and leveraging data for BD....more

JD Supra Perspectives

Does Law Firm Thought Leadership Impact Lateral Growth? You Bet. Here’s How...

JD Supra Perspectives on

JD Supra's Robin Oliver looks at the key ways thought leadership can support all parties in successful, strategic lateral recruitment and growth....more

JD Supra Perspectives

From Prediction to Practice: How Firms Are Turning Insight into BD Action

JD Supra Perspectives on

JD Supra's Meghan Van Dalinda and Robin Howorka share a recap of the main findings and insights they have been sharing regarding CRM/data/BD over the past quarter on LinkedIn....more

Client Sense

Why Best-in-Class Software Beats Walled Garden Solutions in Legal Technology

Client Sense on

In today’s legal technology landscape, firms face a critical decision when building their technology stacks: choose “walled garden” solutions (integrated systems from a single vendor) or opt for best-in-class software from...more

JD Supra Perspectives

Strategy Execution Is a Team Sport

JD Supra Perspectives on

Strategy is defined not by everything a firm hopes to accomplish, but by what it intentionally chooses to support. ...more

Poston Communications

Finance: Reputation as a Business Asset: The Value of Proactive PR in Financial Services

Poston Communications on

Financial services firms too often treat public relations the same way they treat a fire extinguisher — they want it nearby, but they’d rather never use it. They turn it on for a deal announcement, call an agency when a...more

9Sail

The Attribution Challenge: Connecting Marketing Activities to BD Wins

9Sail on

Most law firms are trying to apply a last-click attribution framework to a business development cycle that doesn’t work that way. A corporate prospect doesn’t see a blog post, click a CTA, and retain the firm the same...more

9Sail

[Webinar] What Breaks First When Law Firms Move Faster With AI - April 15th, 12:00 pm - 1:00 pm ET

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Your website is one of your firm’s most powerful business development tools—but when AI is layered in without the right structure, things can quickly start to break. In this session, Robyn Addis (9Sail) and Garrett Goldman...more

HaystackID

[Webcast Transcript] Meaningful Transparency in AI: What Privacy Laws Actually Require

HaystackID on

Editor’s Note: Transparency used to be a best practice. Now it’s a compliance risk. As AI adoption accelerates, privacy laws and emerging AI frameworks are converging on one shared standard: disclosures that are clear,...more

Thomas Fox - Compliance Evangelist

The PFBCon Podcast: Podcasting as a Law Firm Growth Engine: How Hughes Hubbard & Reed Uses Branded Audio

Mike DeBernardis, Partner at Hughes Hubbard & Reed LLP, and Jess Weliwitigoda, Director of Marketing and Business Development at Hughes Hubbard & Reed LLP, discuss how the firm leverages its branded podcast, All Things...more

Copo Strategies + Law Firm Editorial Service

Your AI-assisted thought leadership tastes like boxed brownies. Here’s how to fix that.

AI-assisted thought leadership has a lot in common with boxed brownie mix. The same rules apply for turning both into something that stands out from the crowd and makes you look good. The secret to mastering AI-assisted...more

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